During NYFW 2025, YA GIRL ASH DJ’d NOYZ’s community-driven pop-up celebrating a first look at its new hero scent, Only Human, as featured by Glossy.

Held in the Meatpacking District, the activation transformed Chelsea Triangle into a high-energy street moment where fans became the face of the campaign. Ashley’s set amplified the atmosphere, soundtracking the crowd from daytime buzz to full NYFW momentum and helping position the launch as both a cultural and community moment.